Image Print | Your Brand To Success
The team at EverybodiesChiropractor.com, offers its clients, various products, programs and services; all geared toward creating their distinctive "Image Print©". We then position it, strategically, in front of their target audience. What is an "Image Print"? It's the end result of our "Image Building Program©". The short of it is, it is your company brand. But for us, that is just the beginning. Let me tell you a little story . . .
Throughout the 70's, 80's and into the early 1990's, before the Internet actually took hold of the world, marketing and advertising executives worked with pen and paper, along with an occasional typewriter. You do remember what those are, don't you? Anyway, during that time, every person who had a business model or philosophy, took to the podium and preached their so called, "Quick Fix" to the maladies businesses were having.
I guess that was a bit anticlimactic, but it is the truth. So he gathered materials from all the available advertising and marketing philosophies and techniques. He pulled together various business models. He spoke with so many business professionals that he lost count. He worked long and hard. Had meeting upon meeting with other professionals in his field. Went through those overrated and annoying motivational tapes that he had invested in. Put together a format that he felt was right. Then revamped that format again and again. Finally, after a number of years and a lot of hard work (there are those two words again), he finally had it. And now, so can you. Your Brand To Success! And it all begins with your "Image Print".
Some were very good motivational speakers, but their advertising and marketing methods were not always what a business needed. Our founder went to many of these seminars and workshops to see if he could find that "magic ring" that would help him, help his clients. To bring them better value for the products and services that he offered. Guess What! There is no magic ring. He found out, after spending a substantial amount of money and a great deal of time, that going to these so called "gurus", was not necessary. He found bits and pieces of all of their philosophies to be the same. Other parts were totally irrelevant. And then it hit him. Right between the eyes. The key that has helped him to help his clients. The key that has let them enjoy better sales, better profits and better security. HARD WORK!
Our Founders Story . . . How It All Began . . .
Thank you for taking the time to read my story. But the real story surrounds your practice. No practice is just like another. Even if they are providing the same services or selling the same type of products. They all have their nuances. Some have large advertising and marketing budgets; others have small ones. Some want to market across specific geographic areas; others like to expand their marketing area. Each of the products, programs or services we offer, can be used separately or combined with other types of key marketing strategies. They all work towards building the image print that you want and deserve.
We believe in creating partnerships with our clients. A symbiotic relationship if you will. This allows us to learn more about their operations and their situations. This makes it easier for us to suggest the best possible solutions and infuse the newest, most innovative products and services within their marketing model. Supplying specific solutions, along with thorough details and information, allows our clients to make distinct, well informed decisions on how to proceed with their marketing strategy.
As it was stated earlier, your image print is your brand. Some professionals believe that their brand is their logo. But your logo is only the beginning of your trek through the marketing and advertising jungle. To create your brand to success, you have to take into consideration a great deal more than just throwing your logo everywhere. Your true brand is a compilation of various facets of your practice goals and personal desires that you have developed over your entire career. You have to set the parameters and we will help guide you to their outcome.
I have been able to help businesses and organizations, over the years, with my marketing philosophy. I am always making upgrades and changes. Needless to say, as the Internet grew and began its full impact in the mid to late 1990's, many parts of my model had to change. But the key point to my program has never changed. BRANDING! With branding comes repetition. With repetition comes a better market share for your practice. A better market share brings about higher revenues and profits for your practice and ultimately you.
Your Brand To Success is not just a slogan or tag line. It is a calculated marketing strategy that will help your practice grow and strengthen over time. And we will be there with you. Upgrading and building better solutions to the ever changing tides of business. We will embark on this journey together. If you are looking for individual products, programs or services, for use with existing marketing or advertising campaigns, we have them available. If you want to begin a completely new one, we can help. The professional team from EverybodiesChiropractor.com will be there for you. From inception of your brand and into the future. Whether you are looking for a complete marketing and branding face lift or just a little touch up, we will be there for you . . . . . All The Way.
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